About Value (40 min.)
Gisela Hochuli paints her face, lets a man from the audience add gold glitter and makes three prints of her red and gold face on paper. Afterwards, she starts an auction, whereby the audience can buy the three pictures with everything, but not with money. The audience bids, everyone talks, the translator has trouble translating Chinese into English. There is a lot of bidding. The images are eventually raffled off and one is even divided into two to serve both bidders.
This work was inspired by the Forest of Stone Steles Museum in Xi’an, which shows the more than 2,000-year-old printing technique in China, the solemn symbolism of the colors red and gold, and the rapidly developed production and consumption possibilities in the last two decades due to the advent of capitalism in China.